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Perfect Balance: An Advertising Law Podcast is a podcast presented by Manatt, Phelps & Phillips, LLP. Host Po Yi examines a broad spectrum of legal issues in advertising and marketing and helps advertisers find a balance between business realities and legal considerations. Manatt is a multidisciplinary national professional services firm known for its groundbreaking approach of bringing together legal services, advocacy and business strategy. Subscribe for notifications about new episodes, review our Advertising Law newsletter and find more information on our services at manatt.com. The views expressed on the podcast reflect the personal views and opinions of the participants and are not intended to constitute legal advice or counsel. Credits Host and Executive Producer Po Yi, Partner, Advertising, Marketing and Media Music Mark July, Courtesy of Shutterstock, Inc.
Episodes
Tuesday May 18, 2021
Tuesday May 18, 2021
In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by London-based David Bond, partner and head of advertising at Fieldfisher, for a discussion about numerous contractual issues and standards advertisers should consider when negotiating global agency agreements.
Wednesday Apr 28, 2021
Wednesday Apr 28, 2021
More than a year after the COVID-19 pandemic forced a global lockdown, COVID-19 continues to dominate the news and our lives in a way that was unthinkable prior to March 2020. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt advertising partner Jeff Edelstein and Manatt Health managing director Sandy Robinson for a discussion about the advertising of COVID-19-related products, particularly in view of the new COVID-19 Consumer Protection Act and the FTC’s recent crackdown on false COVID-19-related claims, as well as the truth about verified vaccines and treatments in the market and the legitimate process through which those are vetted and approved.
Wednesday Mar 24, 2021
Wednesday Mar 24, 2021
Negotiating client-agency contracts and establishing a strong relationship between advertisers and their agencies can be complex. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Mercer Island Group co-founder and partner Steve Boehler for a discussion of key issues—including mutual trust, transparency, flexibility and process clarity—that advertisers and agencies should consider as they negotiate new master agency agreements or review existing contracts to build collaborative and effective relationships with each other.
Wednesday Feb 24, 2021
Episode 6: Trends and Issues for Advertisers to Track in 2021
Wednesday Feb 24, 2021
Wednesday Feb 24, 2021
In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi invites Manatt advertising partners Jesse M. Brody and Jeffrey S. Edelstein back to the show to review major marketing law updates from the tumultuous past year and to highlight key trends for 2021—from COVID-19 clauses in sponsorship and production contracts as the pandemic stretches on to the National Advertising Division’s (NAD) new fast-track dispute resolution process and the changing of the guard at the Federal Trade Commission (FTC).
Wednesday Jan 27, 2021
Wednesday Jan 27, 2021
In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi invites Manatt government and regulatory partner Randall W. Keen and TCPA compliance and class action defense counsel A. Paul Heeringa to the podcast for a discussion of legal issues related to the participation of companies in the political process, whether through conducting political advertising, making political contributions, or furnishing (or in some cases terminating) services to certain individuals or companies involved in objectionable behavior.
Wednesday Dec 02, 2020
Episode 4: Previewing DOJ Activities Affecting Marketing Post-Election
Wednesday Dec 02, 2020
Wednesday Dec 02, 2020
In this episode of Perfect Balance: An Advertising Law Podcast, co-hosts Po Yi and Alexa M. Singh speak with Manatt investigations, compliance, and white collar defense partners Richard S. Hartunian and Jacqueline C. Wolff to explore how the DOJ impacts marketers and what we can expect from the DOJ under the Biden administration.
Tuesday Oct 13, 2020
Episode 3: CCPA Strategies for Advertisers
Tuesday Oct 13, 2020
Tuesday Oct 13, 2020
In this episode of Perfect Balance: An Advertising Law Podcast, co-hosts Po Yi and Alexa M. Singh invite Manatt privacy and data security partners Scott T. Lashway and Brandon P. Reilly to the podcast for a discussion of the implications of the CCPA for companies involved in digital advertising, especially related to the sale or transfer of data.
Tuesday Oct 06, 2020
Episode 2: Navigating Regulators’ Crackdown on COVID Claims
Tuesday Oct 06, 2020
Tuesday Oct 06, 2020
In this episode of Perfect Balance: An Advertising Law Podcast, co-hosts Po Yi and Alexa M. Singh, drawing on the encyclopedic advertising regulatory knowledge of Manatt advertising, marketing and media partner Jeffrey S. Edelstein, take listeners on a tour of key enforcement actions and priorities that marketers should be aware of as regulators crack down on misleading COVID-19-related advertising.
Thursday Oct 01, 2020
Episode 1: Sponsorships, COVID-19 and Force Majeure
Thursday Oct 01, 2020
Thursday Oct 01, 2020
Co-hosts Po Yi and Alexa M. Singh are joined by Manatt partner Jesse M. Brody to share their experiences with clients on both sides of the sponsorship negotiating table—and to help companies prepare for and better navigate the evolving impacts of COVID-19 on force majeure and live events.