May 5, 2022
While brands continue to innovate their advertising and marketing strategies in the ever-evolving digital age, right of publicity issues have become more complex as the question of an individual’s “persona” that is subject to legal protection and adequate consent becomes increasingly important. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by guest Nathaniel Bach, partner in Manatt’s Entertainment Litigation practice. Nat represents prominent clients in the media, entertainment and technology industries on a range of issues including the right of publicity, contract disputes, intellectual property, First Amendment, brand protection, the metaverse and other emerging technology matters.
March 17, 2022
With the games industry impacting the daily life of billions of people around the globe, there is an increasing opportunity for brands and marketers to be involved in the rapidly evolving games and esports space. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by guests Greg Selkoe and Ned Sherman. Greg Selkoe is CEO and cofounder of the esports lifestyle gaming brand XSET and an early leader in the esports and gaming industry. Ned Sherman, partner and leader of Manatt’s Digital and Technology Transactions practice, represents a variety of games and esports clients and has over two decades of experience focused on dealmaking, legal issues, venture capital, growth strategies and M&A.
February 1, 2022
As consumers are increasingly relying on e-commerce and digital services to fulfill their everyday needs, autorenewal programs, like subscription plans or continuity services, have become a ubiquitous marketing tool for companies. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt’s Christine Reilly and John McGuinness, partners in the firm’s Consumer Protection and Class Action Defense practices and members of the firm’s Automatic Renewal team, to discuss various state automatic renewal laws as well as litigation, enforcement and compliance considerations for marketers operating autorenewal programs.
December 28, 2021
Perfect Balance has covered a variety of top issues and opportunities facing advertisers and marketers in 2021, including loyalty programs, Consumer Financial Protection Bureau (CFPB) enforcement updates, state privacy laws, agency-client relationships and supply chain issues. Looking ahead to 2022, host Po Yi has invited new and returning guests to discuss important updates on pressing topics and to share their insight for what the new year may bring.
November 23, 2021
In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt’s Kalon Gutierrez and Jen Millard, managing directors in our digital and technology consulting practice, who have extensive experience leading marketing, business development and retail operations across a variety of major brands and retailers. Po, Kalon and Jen discuss the issues and opportunities facing retailers and advertisers this holiday season, including global supply chain and shipping logistics, inventory management, and halo and digital advertising strategies, in addition to tips for success in the current environment.
October 28, 2021
In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by new Manatt Financial Services partner Bryan Schneider, who recently arrived at Manatt after serving two years as Associate Director for the Division of Supervision, Enforcement and Fair Lending at the CFPB.
Po and Bryan discuss some important regulatory considerations for advertisers in the financial services space, including:
- Anticipated enforcement priorities for the CFPB, and how Director Chopra’s former position as a Federal Trade Commissioner may factor in these priorities
- The increasing focus of the CFPB to support racial equity and inclusion across the financial services marketplace
- Marketing to vulnerable populations, such as the elderly and students
- Artificial intelligence (AI) and machine learning’s impact on loan origination decisions
- Best practices to mitigate risk and penalties in this new era of the CFPB
September 28, 2021
This past year, the Perfect Balance: An Advertising Law Podcast has covered a wide range of topics—from issues related to COVID-19 and California Consumer Privacy Act (CCPA) implications related to digital advertising to developments in student-athlete name, image and likeness (NIL) rights and loyalty programs. To mark the one-year anniversary of our podcast launch, we asked our listeners to share what they wanted to learn more about. In this special mailbag episode, host Po Yi has invited a few of the guests from earlier episodes—fellow partners in the firm’s advertising, marketing and media practice Jesse Brody and Jeffrey Edelstein, and privacy and data security partner Brandon Reilly—to discuss four topics submitted by listeners.
July 22, 2021
In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt’s Jen Millard, managing director in our digital and technology consulting practice, who has decades of experience in omnichannel retail technology and financial services innovation, including with respect to loyalty programs. Po and Jen discuss the importance of data, growing customer empowerment, and the effects of rapid digital and social transformation on the structures and economics of traditional loyalty programs.
June 16, 2021
For years, student athletes have not been able to directly participate in the licensing of their name, image and likeness (NIL). But not for much longer. As a result of multiple lawsuits filed by student athletes over the past 15+ years, more permissive NCAA rules are under consideration and new legislation in several states is about to go into effect this summer, which would allow college athletes to start reaping financial benefits from exploiting their NIL rights. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt’s Matt Reece, counsel and director in our digital and technology group, for a discussion about the immense opportunity, and also some newfound risks, for both brands and athletes.
May 18, 2021
In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by London-based David Bond, partner and head of advertising at Fieldfisher, for a discussion about numerous contractual issues and standards advertisers should consider when negotiating global agency agreements.